Copywriting

Words that sum up your ethos

Your website, brochure or newsletter is often the first conversation you have with a customer. The right words can build trust, spark curiosity and make people want to know more. The wrong ones can send them elsewhere before you've had the chance to show what makes you different.

I don't believe good copywriting is about shouting louder than everyone else. It's about listening carefully, understanding your audience and finding a voice that feels natural, engaging and unmistakably yours.

How I can help

  • Website copy
  • Homepages and landing pages
  • About pages
  • Product descriptions
  • Email newsletters
  • Marketing materials
  • Brand voice and tone
  • Editing and improving existing copy

 

My approach

For me, copywriting isn't just about writing. It starts with listening. Really listening. Once I understand you, your business and your customers, I can find a voice that reflects what you stand for.

Every business has its own personality, and I don't believe in copy that could belong to anyone else. Before I write a single sentence, I want to understand what makes you different, who you're trying to reach and what you want your customers to feel.

My background in creative writing, proofreading and editing means I'm always thinking about rhythm, clarity, voice and tone. I want your writing to sound like you at your very best: confident, authentic and enjoyable to read.

Whether I'm starting from scratch or improving existing copy, my aim is always the same: to make every word earn its place.

Building something new

I'm now expanding my portfolio by working with businesses and organisations who value thoughtful, well-crafted writing. If you're looking for someone who will take the time to understand your business rather than relying on generic marketing language, I'd love to hear from you.

Qualifications

Alongside my experience as a professional writer and editor, I recently completed the College of Media and Publishing's Diploma in Copywriting, graduating with a Distinction. The course strengthened my understanding of writing for different audiences, developing clear, engaging copy that helps businesses communicate with confidence.

Fees

Every copywriting project is unique, so I usually provide a fixed quotation rather than charging by the hour.

We'll begin with a conversation about your business, your audience and what you'd like to achieve. Once I understand the scope of the project, I'll provide a clear, fixed quotation before any work begins.

Whether you're starting from scratch or refreshing existing copy, my aim is always the same: to find the right words for your business.